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24/7/365 Performance Standards

Find & fix ONE weakness before the field exposes it.

Take the assessment. Get personalized video 

The Mission

You're ONE standard away…

From winning in training, uniform, and life. That's our target.

We evaluate your readiness and bridge the gap between where you are and where you need to be. From there, we build your engine, refine and acquire skills, and elevate you to the Responder standard.

Carry. Endure. Lift. Lead. Recover.

To the command presence you demand of yourself.

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My Story

And why I'm obsessive about getting yours right.

In 2014, I lost my father while away at college. I didn't know how to cope, so I did what many of us do - I beat myself down through training and mental gymnastics. No direction, just volume. Shortly after, I raised my right hand and let the military finish the job (ha!).

Like everyone in the tactical world, I went through the "tacticool" phase. More volume. More intensity. More miles. More gear and supplements so I could at least look cool doing it. I tried it all -powerlifting programs, endurance bias, bro splits, and smashing them together to call it hybrid. I even convinced myself that fighting through injuries was discipline and toughness. You name it, I ran it into the ground.

The result?

  • Burnout, overuse injuries, and frustration

  • Program hopping instead of changing my approach

  • Grinding everyday with zero progress

Training pulled me out of a dark place, but I was still spinning my wheels. Responsibilities changed. Schedules shifted. Rank evolved. My training had to evolve too - if I wanted my feet, ankles, knees, hips, back, shoulders, and the grey matter between my ears to last.

I've been in over my head.

 

I've endured hardships that broke me in ways no barbell could. The military taught me discipline and grit, but nobody was connecting the dots between performance and longevity. It was clear - between myself, my teammates, and the community at large - something had to change.

I invested in coaches, mentors, and built a team. Then I made the terrifying leap - moved across the country with nothing but purpose. No safety net. No guarantee. Just conviction that there was a better way to serve this community.

My mission: Elevate your standards so you can win in training, uniform, and life. 

That's what I'm building. That's what I'm here for.

My biggest lesson learned: Treat yourself like someone you're responsible for leading.

Let's get to work.

-Justin

Pillar #1
PRs with a purpose

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Pillar #2

Mental endurance

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Pillar #3

Fuel performance

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Our three pillars aren't arbitrary - they're the framework that emerged from everything I learned the hard way. They're how we actually deliver on elevating your standards across training, uniform, and life.

PRs with a purpose ensures every lift has transfer value to the uniform or your goals - chasing numbers that don't serve performance is wasted energy. You don't need help getting tired. We only focus on what moves the needle.

Mental endurance recognizes that the mind quits before the body does, which is why building psychological resilience through deliberate discomfort is non-negotiable. These are standards we set outside the uniform and the gym to give clarity, conviction, and confidence.

Fuel for performance is actually fueling the work you're demanding from your body. No more crash diets, "hacks", or diet restarts - we build simple nutrition systems that fuel your next PR, improve body composition, and have you outlast the rest.

How Clients Feel

You're one standard away...
From winning in training, uniform, and life.

Apply for a video of your action plan and see how our system will work for you. 

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Free from medic school! This humble client told me he couldn't have done it without me. He
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